Pulling from these images, Spanto created his iconic angel graphic, representing his father watching over him both in life and death. The inspiration from the collection comes directly from Butch’s belongings, with iconography that brings Spanto back to family visits to White River, Arizona. In their latest collection, founder Spanto honors his late father, Butch, and their Apache and Seneca heritage. Functioning simultaneously as a clothing brand and a cultural memorialization, Born x Raised marries Indigenous heritage and L.A. But, their latest collaboration with San Francisco-based brand, Born x Raised, honors Indigeneity, an egregiously overlooked and often ignored part of American culture. Hailed as the epitome of classic American style with 150 years of history under their stylish leather belts, any picture of Americana usually includes a pair of Levi’s. Punk is a type of freedom from constraints. Today, I don’t know? You can be something different every day now if you want to. To me, Vivienne Westwood and Malcolm McLaren are essentially what it means to be a punk. The word and the image of “punk” has undergone such a major metamorphosis throughout the years. I kind of have my own language with some of the design team. Sometimes, communication can be a challenge being English in an Italian house, but we get over it in some way. What was the biggest challenge in bringing this intricate collection to life? I took the team to his studio to see all the work-it was a very inspiring trip.
His interest in rave culture, music and fashion really spoke to me for this collection. I always loved his work and his personal style. What was it like working with British artist Eddie Peake, and how did he come onboard?Įddie is a friend from back home in London. If this collection was a famous person’s closet (dead or alive), whose would it be and why?Įddie Peake since he was the main inspiration. Since it’s the start of the new year and decade, what are ICEBERG’s resolutions as a luxury brand?
#Iceberg jeans rap how to#
I want to elicit a conversation about how to put real emotions and feeling into your work as an artist, designer or creator. Real feelings-we turned a piece from Eddie into a knit for the collection. How do you want people to feel when they wear or even just view the collection? The Looney Tunes were part of ICEBERG’s story before me and to exclude it from a menswear show would be wrong. What sparked the decision to incorporate Looney Tunes characters like Tweety, Sylvester and Taz? The sentiment was, “Come together, don’t fight really. Why mash-up ravers together with inmates? This collection has such a strong narrative element. The best place to discover Iceberg's complete range and collections is the brand's homepage.Office chatted with Long about the brand’s latest collection. Giulianan Marchini was knighted by the Italian president for building an internationally respected company, and revolutionizing the Italian fashion industry. Iceberg", as already stated, is steered by Silvano Gerani and Giuliana Marchini, with Marchini in the creative lead and Gerani as CEO. In addition to clothing, "Iceberg" also sells shoes, sunglasses, perfumes, and accessories (bags, belts, socks, etc.) Pamela Anderson, Paris Hilton, and the rapper Lil' Flip are among the label's VIP customers. "Iceberg" developed into an international brand that completely changed the concept of sportswear and combined luxury with style and casualness. Simultaneously, the sports collection expanded to include leather fashion in 1992 and exclusive jeans in 1995.
Several boutiques and showrooms opened in Milan, New York, and London.
The label signed numerous partnership agreements in the years that followed, and collaborated with other brands in order to increase its global presence. The first women's collection of "Iceberg" was presented in 1976. In 1974, on the initiative of Giuliana Marchini, the "Iceberg" project was born to create a collection of fashionable designer sportswear. The Italian fashion house "Iceberg" was founded in 1962 by Silvano Gerani and Giuliana Marchini, who initially designed key pieces, and upscale knitwear fashion for men and women.
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